October 8, 2018
When It Comes To Live Experience, Has Instagram Become The Event Itself?
Now, obvi I love Instagram. It’s a huge part of my business. Plus, it’s great for forming and maintaining relationships… & it’s just fun. But any of my friends will tell you I NEVER have my phone out while we’re hanging out. I’m present and in the moment (that’s why I’m so slow with texts too SRY PPL). I thought the Veuve event would be all about socializing with friends, but it was essentially a circus of perfectly curated photo opps. It’s genius for Veuve’s brand – they’re getting BEAUTIFUL free user-generated advertising content (just check out the hashtag #veuveclicquotpoloclassic) – it gets them thousands of influential people boasting the Veuve brand to anyone with a phone… for free.
I refused to wait in any lines for any of the “official” Instagram experiences, but the Veuve brand was brilliantly part of every backdrop, so any photo you post – ppl would never have to guess whose event it was. Trust me, I can appreciate a well-styled IG pic (it’s part of my biz after all… & I just had to get a pic with these well-clad lads above I mean they fit my aesthetic perfectly). But this pic took 30sec and then I put my phone away. Bc I wanted to enjoy and experience and my friends and the EVENT.
I wondered what the girl awkwardly gazing at her own shoulder swaying her hair back and forth for 10min in front of a halo of Veuve orange Hawaiian flowers thought she was doing at the event. When her friends texted her and asked what was she was up to that day did she say, “I’m at the Veuve Polo Classic” or “I’m Instagramming?” Is there a difference?
It’s apparent that live events (sports, music, festivals) are less about the EXPERIENCE than they once were, & more about the shareable engagements. So much so that entire businesses are popping up (like The Museum of Ice Cream, Color Factory, and 29 Rooms) for the explicit purpose of creating the ideal shareable moment in a dream-like room w optimal lighting. Events are a business like everything else, and consumer-generated content is fantastic for brand-building. I expect the future of events to look a lot more like The Museum of Ice Cream.
How much do we want this “made-for-Instagram” culture experience to dominate our world? Do you see the ideal IG backdrop as advertising, or as art? (Btw, top artists are paid big money to design these branded selfie experiences for you!) I see it as art, but not as mutually exclusive, and potentially detrimental to how we experience things IRL.
How does social media affect your event experience (pos or neg)? Is the event itself still the experience? Or is the experience the filtered image you post to your followers?
DISCOVER YOUR PRIMARY POWER ARCHETYPE
Did you know you have six core powers inside of you? Chances are you primarily rely on one and suppresses the others. My goal as a coach is to help you fully activate ALL SIX powers within you, and that starts with first identifying your primary power archetype. Take my free quiz to discover yours. It only takes a few minutes!
FEAR OF MISSING OUT?
Get sassy, badassy career and life advice, straight to your inbox once a week.
LET’S GET SOCIAL
FLEX YOUR FEMALE SISTERHOOD
JOIN THE SISTERHOOD; ELEVATE YOUR LIFE
Are you ready to level-up every aspect of your life? Team up arm-in-arm with me and a Sisterhood of visionary women as we activate the six feminine powers inside of you. If you’re ready to claim your confidence, master your body and mind, and design a life you’ve only dreamed of, this is the place to be. By the end of the three-month program, you won’t even recognize the queen you’ve become.