Is Glossier Makeup Worth The Hype?

Glossier first got my attention because of its founder, badass beauty boss Emily Weiss. Emily got her start as an entrepreneur with beauty blog Into the Gloss, which she used as a platform to launch her direct-to-consumer natural makeup line, GlossierGlossier raised $24mil in Series B last year, nbd.

Tbh, at first, I was skeptical about whether Glossier products were worth the hype. I hated getting bombarded by their ads every time I browsed the Gram.

I got to meet Glossier President/COO (and fellow Stanford Graduate Business School alum), Henry Davis, when he came to give a talk at Stanford. Everyone was freaking out. At least fifteen of my classmates gushed to me about how much they loooooooove Glossier. I wondered whether they were just regurgitating the celebrity endorsements. Karlie Kloss even dons the Glossier sweatshirt (it is super cute though tbh).

I had to try Glossier

I’m sure this will come as a huge shock, but I hate not being in the know. So I went to Glossier’s website immediately after Henry’s talk (Ok fine. It was during his talk. That was rude. I’m sorry Henry but I couldn’t wait).

I read every single product description on the Glossier website. Their branding is to die for, which of course I love. Their products have cheeky names like “Boy Brow” and “Balm Dotcom.”

I read through the customer reviews, which were predominantly 5 stars, but effectively conveyed “This product is so blissfully cloudlike and invisible that I can never tell if I put it on or not!” Um, what? I’m obsessed with natural-looking makeup, but it sounded like Glossier products were almost too natural.

Whatever, the prices were good, so I decided to try a few products… for research.

Choosing your Glossier products

Every Glossier product has videos of each color option on different skin tones (for example click here, choose a shade, and watch the videos). This is super helpful since online makeup shopping isn’t the easiest. After analyzing all the videos to my satisfaction, I decided to go with the Generation G lip color in “Like” and the Cloud Paint blush in “Puff.”

Ok let’s skip to the punch line….


Generation G

Generation G basically looks like a tube of chapstick. I was skeptical. When I opened the tube, the actual lipstick color looked very different from the pale pink I had selected. I double-checked the package to make sure they gave me the right color. They did.

When I put it on, it was like magic. It’s hard to describe but the Generation G lip color is really unlike any other lip product I’ve tried before. It soaks in like a stain. It’s so matte that it looks like nothing’s on. It’s like the color of my natural lips… BUT BETTER. (Now I sound like those girls from the product reviews.)

Cloud Paint

Out of the tube Cloud Paint blush in “Puff” came out like liquid. It is literally the exact color of Pepto-Bismol. I dabbed it on my cheeks.

I rubbed it in and… again, it was like my cheeks BUT BETTER. I dotted a little more on. It got even better. [Side note: These products layer really well. Depending on what look you’re going for, you can go put them on light or heavy. But even when heavy, it still looks natural. I don’t get it.]

My Glossier Obsession

I’ve worn Glossier products every day I’ve put on makeup since then. (Btw, this isn’t a sponsored article. I just can’t get enough.) I have just about every color of Generation G and Cloud Paint, but have since added a few more favorites to my routine:

Boy Brow

Boy Brow is tinted pomade FOR YOUR BROWS. Is that genius or what? I’m obsessed.

Super Pure

Super Pure is a serum that legit solves every skin problem I’ve ever had. No pumps, no redness, just flawlessly smoothe skin (even during my period and after drinking, no joke).

I’m also a huge fan of Glossier’s Lip Gloss and Wowder.

The one downside: the product packaging, while incredibly cute, isn’t the highest quality. This keeps the price down, but I have had some issues with the packaging breaking. That said, Glossier’s customer service is top notch and they replaced my products for me no questions asked.

Natural makeup that looks like you, but better

Now I understand what the customer reviews were saying. Glossier is so unique because it enhances your natural features and beauty, without LOOKING like you caked on makeup. You can apply it on-the-go, with just your hands. I highly recommend.

I’m DYING to know what you think of Glossier’s products and colors. Knowledge share below!

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  • ClaireOctober 17, 2017 - 4:48 pm

    OMG I’m literally always wondering if glossier is good or not haha i think i’ll give it a try!ReplyCancel

    • AnnaOctober 17, 2017 - 5:45 pm

      YAY! Can’t wait to hear how it goes!ReplyCancel

  • AbigailOctober 17, 2017 - 5:22 pm

    I’ve been obsessed for a few years now with the perfecting face tint and balm dot com. It’s so natural looking and light! I will never use another foundation again.  I’m excited to try the products you mentioned now and expand my glossier addiction 🙂 also, a huge plus to support a female founded brand!ReplyCancel

    • AnnaOctober 17, 2017 - 5:44 pm

      Thanks for confirming my suspicion that Glossier products ARE in fact addicting!!ReplyCancel

  • MichaelaOctober 19, 2017 - 2:55 pm

    Just placed my order! Can’t wait to try all this stuff it looks aaaaamaaaazing!ReplyCancel

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  • AllieDecember 10, 2018 - 7:59 pm

    I love glossier so much, I just received milky jelly cleanser, priming moisturizer, haloscope highlighter, and birthday cake balm dot com! Everything is so beautiful and natural, I really want to try out the other products. I’m so happy I found this brand, what a lifesaverReplyCancel


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