Glossier first got my attention because of its founder, badass beauty boss Emily Weiss. Emily got her start as an entrepreneur with beauty blog Into the Gloss, which she used as a platform to launch her direct-to-consumer natural makeup line, Glossier. Glossier raised $24mil in Series B last year, nbd.
I got to meet Glossier President/COO (and fellow Stanford Graduate Business School alum), Henry Davis, when he came to give a talk at Stanford. Everyone was freaking out. At least fifteen of my classmates gushed to me about how much they loooooooove Glossier. I wondered whether they were just regurgitating the celebrity endorsements. Karlie Kloss even dons the Glossier sweatshirt (it is super cute though tbh).
I had to try Glossier
I’m sure this will come as a huge shock, but I hate not being in the know. So I went to Glossier’s website immediately after Henry’s talk (Ok fine. It was during his talk. That was rude. I’m sorry Henry but I couldn’t wait).
I read through the customer reviews, which were predominantly 5 stars, but effectively conveyed “This product is so blissfully cloudlike and invisible that I can never tell if I put it on or not!” Um, what? I’m obsessed with natural-looking makeup, but it sounded like Glossier products were almost too natural.
Whatever, the prices were good, so I decided to try a few products… for research.
Choosing your Glossier products
Every Glossier product has videos of each color option on different skin tones (for example click here, choose a shade, and watch the videos). This is super helpful since online makeup shopping isn’t the easiest. After analyzing all the videos to my satisfaction, I decided to go with the Generation G lip color in “Like” and the Cloud Paint blush in “Puff.”
Ok let’s skip to the punch line….
THESE PRODUCTS ARE AMAZING!!!
Generation G basically looks like a tube of chapstick. I was skeptical. When I opened the tube, the actual lipstick color looked very different from the pale pink I had selected. I double-checked the package to make sure they gave me the right color. They did.
When I put it on, it was like magic. It’s hard to describe but the Generation G lip color is really unlike any other lip product I’ve tried before. It soaks in like a stain. It’s so matte that it looks like nothing’s on. It’s like the color of my natural lips… BUT BETTER. (Now I sound like those girls from the product reviews.)
Out of the tube Cloud Paint blush in “Puff” came out like liquid. It is literally the exact color of Pepto-Bismol. I dabbed it on my cheeks.
I rubbed it in and… again, it was like my cheeks BUT BETTER. I dotted a little more on. It got even better. [Side note: These products layer really well. Depending on what look you’re going for, you can go put them on light or heavy. But even when heavy, it still looks natural. I don’t get it.]
My Glossier Obsession
I’ve worn Glossier products every day I’ve put on makeup since then. (Btw, this isn’t a sponsored article. I just can’t get enough.) I have just about every color of Generation G and Cloud Paint, but have since added a few more favorites to my routine:
Boy Brow is tinted pomade FOR YOUR BROWS. Is that genius or what? I’m obsessed.
Super Pure is a serum that legit solves every skin problem I’ve ever had. No pumps, no redness, just flawlessly smoothe skin (even during my period and after drinking, no joke).
The one downside: the product packaging, while incredibly cute, isn’t the highest quality. This keeps the price down, but I have had some issues with the packaging breaking. That said, Glossier’s customer service is top notch and they replaced my products for me no questions asked.
Natural makeup that looks like you, but better
Now I understand what the customer reviews were saying. Glossier is so unique because it enhances your natural features and beauty, without LOOKING like you caked on makeup. You can apply it on-the-go, with just your hands. I highly recommend.
I’m DYING to know what you think of Glossier’s products and colors. Knowledge share below!