What’s In My Backpack (a.k.a. My Mobile Office)

brainsoverblonde backpack

This post was created in partnership with ISM.

So in case u haven’t noticed I never ever do things just bc “every other blogger is doing them.” I just do me. Hence why I’ve steered clear of the obligatory “what’s in my bag” blog post for so long. But nowadays I get this question quite a lot, so, ye ask and ye shall receive, beautiful ppl.

Here’s the deal. I’m a hands-free kinda gal. I like to be mobile & light & ready 4 action. You won’t see me walking lopsided hauling a suitcase-sized tote bag a-la-Olsen-twins 2011.

That’s why you always see me w tiny bags & I’m srsly obsessed w this new “belt bag” (aka fanny pack) trend.

[here are some tiny bags I own or am currently coveting…]

[& here are some belt bags I own or am currently coveting… happy shopping!]

Tbh though, I prefer not to carry a bag at all. The problem is women’s clothing never has adequate pocket space.

[PSA to women’s fashion designers: PLZ ADD POCKETS TO THINGS. And make them big enough to hold more than like one piece of gum. WE HAVE THINGS TO CARRY like our IDs and keys and five diff lipglosses. We resort to storing credit cards IN OUR BRAS (& some of us never wear bras so….) I mean come on POCKETS FOR ALL! – isn’t that a cause we can all get behind??]

Sry sry u know I can’t help but get a lil political. But srsly if my clothes had pockets I wouldn’t carry a purse at all. The only reason I have more than my phone, keys, and cards in my purse is bc I have to carry a bag in the first place, so why not.

Obviously when I’m carrying shit for work or travel, tiny little bags won’t cut it. As soon as u throw a laptop in the mix, u have to up your game (& let’s be real, I pretty much always have a laptop in the mix.) But again, much to my 12-year-old self’s chagrin, I’m not an Olsen twin.

*sigh* God I love them.

Anyway, I’m not an Olsen, and that’s why I fucking love backpacks. (If you’re a B/B fam OG, you already know this.)

Sadly, the struggle is v real when it comes to finding the perfect backpack. And let’s be picky bc as I learned in business school, WE DESERVE TO GET OUR NEEDS MET.

Here’s my list of backpack requirements:

  1. Chic af. This is not 2003 & I’m not rocking a Jansport. I want leather. I want gold hardware. This is an accessory ppl. It needs to have beautiful DETAILS.
  2. Functional. I want my backpack to help keep me organized. It should have enough pockets to keep from turning into a black hole, but only the RIGHT pockets (I don’t want tons of useless extra pockets I’m never going to use.) My backpack must keep my precious baby (my laptop) safe – my whole world is in there. It has to be comfortable and lightweight too. Oh, and durable. (I tend to throw my backpack around; I’m not a dainty flower.)
  3. Priced right. If u have a G to spend on your backpack, good for fuckin u gf… (treat yo self to one of the extravagant delicacies below.) Personally, I’m all about investing money back into my business, so I can’t justify spending more than $300 on a backpack.

The problem is that most laptop-functional backpacks are… I’m sorry but… hideous. Like. I do not want rubber material on or anywhere near my backpack. Don’t worry tho, I got us covered. Ever since I got my ISM backpack I pretty much haven’t taken it off. Dorky. But true.

brainsoverblonde backpack

ISM is offering the B/B fam 10% off with discount code anna10!

Here’s why I love it (yes, it meets all my requirements):

  1. Chic af. This backpack is beautiful. It’s made with genuine leather and no silver hardware (I’m sorry but ew)… you get to choose black or gold! Just my style.
  2. Functional. This backpack is pocket perfection – just a few strategically placed compartments so it doesn’t turn into the Bermuda Triangle in there – nothing extra. There’s a totally separate PADDED & WATERPROOF zip pocket to protect my backpack!!! (… is it weird how excited I get about that?) It’s also super sturdy and well-made (thrown-across-the-floor-tested by yours truly), and the padded straps make it super comfortable to wear and provide back support (no one likes a hunchback.)
  3. Priced right. How is a genuine leather backpack only $235, u ask? Unlike many other luxury brands, ISM cuts out the middlewomen and sells directly to the consumer (just like Glossier and Article.)
brains over blonde backpack

 ISM is offering the B/B fam 10% off with discount code anna10!

So basically ISM is my backpack soulmate… kewt right? I treat it as such and thus refuse to fill it up with gum wrappers and old receipts and the lost city of Atlantis. I used to fill up my backpack with all the things I could ever need or want… or thought I could one day need or want. These days, I clean out my backpack at the end of every day (no brag) bc a disorganized backpack stresses me out… & stress just doesn’t go with my outfit (or lifestyle, for that matter.) For so long I thought I needed to be more organized, and now I know I just need to have less stuff & declutter & donate things I’m no longer using (more decluttering tips here.)

Anyway, I keep my backpack contents lean so everything in there is legit af if I do say so myself.

Here’s what’s in my backpack:

My backpack is essentially my mobile office – so let’s start with the most important stuff: tech.

brainsoverblonde backpack

Laptop + Case

I went for the 15in MacBook Pro bc the extra 2in honestly makes such a difference in helping me not hunch over my laptop at cafes. It’s also super powerful (& can actually handle the 100 programs & 1000 tabs I have going at once, unlike my previous MacBook Air). Just to be safe I keep it in this custom branded marble laptop case from Etsy. Obsessed.


Ok so, I’ll admit it, I used to be v anti-Airpods. I mean, they’re not the cutest look. But I’ve changed my tune bc the functionality is just THERE. I love being able to pop them in and out to pause music & I LOVE that they sync so seamlessly with my iPhone for coaching calls. Plus, u never have to deal with tangled cords again.

That being said, I don’t wear Airpods (or earplugs, which I used to wear while I worked) when I’m somewhere I could potentially meet people (like coffee shops). I keep my head up and smile and stay open – u never know who you might meet!


Along with my laptop charger, I also carry the ISM power bank (it fits perfectly with the backpack). I love the black vegan leather, but I love the fact that it’s a literal powerhouse even more. It can charge your phone up to THREE TIMES (so necessary.)

& then, of course, we have the non-tech essentials…

Wallet & Keys

I love my tiny Gigi New York wallet bc I can slip it in my pocket if I need to (plus I get to have my initials on it and who doesn’t love that?) I only carry my ID & cards (I rarely have cash with me.) My leather tassel keychain is also from Gigi (u can even customize your colors!) & I have a quartz crystal on there too bc positive vibes & the universe, ya know?


Somehow I can never have enough of these – but I keep it to just one pair at a time in my backpack. My current faves are Raen’s Mason frames (I have black on black and also the polarized green lenses – great for my sensitive eyes!) – u guys see me wear these all the time. I love the round frames and super lightweight feel.

Water Bottle

Ppl. Plz stop buying plastic water bottles. I’m serious. It’s so, so bad for our planet. This super cute glass one is BKR, but I also love my S’well bottle because it keeps water super cold for 24hrs! … I’m rly wanting this Glacce crystal one tho (I know you’re not surprised.)

Leather Jacket

It’s December in LA which means sometimes I have to throw one of my fave leather jackets on over my crop top. Life is hard.

As lean as I try to keep my backpack (don’t want to have to do a deadlift just to pick it up), of course, I still have a bunch of odds and ends. I keep them in separate pouches so they don’t get lost in the abyss. Here’s what’s in the pouches… [Beware: this is going to look like one of those “White Girl Starter Pack” memes.]

Office Pouch

brainsoverblonde backpack

In here we have:

    • A notebook & chic pen: anyone that knows me knows – I’m constantly taking notes, jotting down ideas, drawing things, brainstorming, & making LOTS OF LISTS. I do it on my phone too, but some things just need to be done on paper, ya know?
    • Black post-its & metallic Sharpies: this is kinda my thang. I like to leave ppl notes and the look is unique so they always know it’s from me!
    • Business cards: never leave home without em! You never know who you might meet. I made mine square so that they stick out (literally) from the pack.

Personal Pouch

brainsoverblonde backpack

For this rug & other home details, check out this post!

In here we have:

    • Chapstick: yep, that’s rosebud salve (I can b basic sometimes) – need this at least 100 times a day.
    • Gum: I just like to chew it. But also good for freshening up before meetings! This ginger Simply Gum is natural and *BONUS* – it helps with nausea (I get carsick all the time)
    • Tampons & Midol: I used to seemingly always have 100 tampons in my bag EXCEPT for when I got my period – so now I just keep them in this pouch so I can always find them. I use all natural non-toxic tampons from Blume (remember, your body absorbs everything you put in it)!
    • Hair Stuff: a mini Drybar Detox dry shampoo (I swear my hair gets greasy in like 12hrs), mini wet brush (anyone who has easily tangled hair MUST get one of these), no-snag hair elastics (treat your hair right!), clear hair elastics for braids, & rose gold bobby pins (I change my hairstyle like 10X per day in case you can’t tell.)
    • Face wipes: I just like to feel fresh af, ya know? Patchology Clean AF face wipes are my absolute fave (I swear it’s not *just* bc of the name) bc they just get your face RLY clean – & that’s what we want. These are MUST HAVES for after workouts and while traveling.
    • Peppermint essential oil: keeps me calm and grounded, & helps with headaches and nausea. I’ll put a little on my third eye, under my nose, and on the back of my neck. Plus, the peppermint tingles feel AMAZING.
    • Crystals: always gonna throw a few of those in there – u never know when you’ll need one!

Is that what u thought would be inside this *wild* feminist’s backpack? Maybe a few more tampons? Welp, I try to keep it to just the essentials (plus or minus a book and sports bra.)

Have any of u found a backpack u just LOVE? What do u keep in it? DISH!

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  • SDecember 7, 2018 - 3:57 pm

    OMGGG I felt the same way about airpods haha but they are the best. this backpack is super cute. is it lightweight? i don’t like the heavy feel so wanted to check before orderingReplyCancel

Newly Single & Living Alone: How I Learned To Love It

brains over blonde living alone

Sometimes in life, you plan on honeymooning & sipping kava in Fiji with your newly minted husband, but instead, you wind up moving into a new apartment and living alone for the first time at 29 years old.

… Just me? Welp, take my word for it… it’s jarring.

Being alone (being single, living solo, or both) is a challenge, and like most challenges, it makes you stronger. You have to get inside your own mind. You have to pick up the broken pieces and throw some out and add some new ones in and figure out how to put them all back together in a way that’s bigger and better than before.

I don’t want you to be afraid to be alone. I don’t want you to be afraid to start over. Actually, I think it’s imperative that you do it so you can discover how strong and resilient you are. Once you see that, your whole WORLD will open up to new possibilities because when you’re not afraid to start over, you’re brave enough to chase after what you really want in life.

I get hundreds of messages from you every day asking how I’ve adjusted “so well” to being single and living alone. I decided to write this blog post to give you a window into the journey that I’ve been through the past few months to get to where I am now. Thriving in my new sanctuary didn’t happen overnight! Let’s start from the beginning….

During my first few months of living alone, I vacillated between delirious highs and deep melancholy lows hourly until I’d settle in the worst territory of all: the abyss of total numbness.

August 2018 was a Bravo-level-dramatic month for me. It was my first month ever living alone after calling off my wedding, and I vacillated between delirious highs and deep melancholy lows hourly until I’d settle in the worst territory of all: the abyss of total numbness.

I was in a partnership for so long that when it severed I felt incomplete. I guess that’s one of the many paradoxes of me (and of many feminists, I presume): I’m fiercely independent yet I love being taken care of. Realizing how much I relied on my ex was a hard pill for this raging feminist to swallow. I had to learn how to do things on my own, like opening jars and configuring my tv. I got familiar with “spark plugs” and why you shouldn’t ignore your service engine light for four months. Btw if you don’t take the trash out it will just sit there; it doesn’t just magically disappear. I had no idea how immeshed we’d become. I hated it.

The most mundane of activities were nonstop reminders that I was now partnerless. I’d wake up (if I managed to fall asleep that night), turn over, and realize I was alone. I’d pick up my lone toothbrush and silently get ready, alone. I’d pour a sole cup of coffee and then, all alone, I’d try to remember what the hell I was supposed to do next.

Bedtime was excruciating. Once you’ve gotten used to falling asleep enveloped tightly and securely by the person you love, going to bed alone simply sucks. Some nights I’d lie there drenched in tears hoping to fall asleep before I drowned in them. Other nights I’d stare at the ceiling while my own thoughts ate me alive until the sun rose. You see, as painful as it was being alone in my own bed, it was even more painful being alone in my own head.

When my friends checked in I’d lie and say I was fine. If they offered to come over, I’d say I was busy… which wasn’t a total lie. I was busy trying to slow my heart rate, breathe, and not spiral off the deep end, all while running a new (very public) business, alone. Family, friends, and Internet strangers who felt like friends marveled at my fortitude, when in reality I laid fully fetal on my unfurnished living room floor for so long that when I finally emerged from my lightless dwelling my doorman asked me if I’d been away on vacation. I lied and said I had.

brains over blonde living alone

Don’t worry… I eventually got a mattress. And a bed. I’m still putting the finishing touches on my bedroom, but here’s what I got so far! – Modern Nero Velvet Bed w brass legs (from female-founded The Inside!), Leesa Mattress (discount code: BRAINSOVERBLONDE), Palm Pillows, West Elm Shams & Coverlet, Peach Skin Sheets (amazing if u get night sweats from anxiety), Marble Table Lamps, Acrylic Side TablesFramed Moon Print, Chevron hide rug, Beautyrest pillows… & of course my trusty air conditioner (so necessary)

I spun a cocoon so I could rebuild myself in isolation

I hated myself for shutting people out, but I was in an adjustment period, and intuitively I knew the only way through it was to walk this walk alone. So, like a caterpillar, I spun a cocoon so I could rebuild myself in isolation. It was dark in that cocoon. Really dark. But despite all the pain, grief, and loneliness, I never once doubted my decision. I trusted myself, and I was determined to reemerge a butterfly.

There was nowhere to hide in my cocoon. I was tightly wrapped up with my sorrow, guilt, regret, shock, loneliness, and despair – and every one of these emotions DEMANDED to be felt. Pain would hit at the most unexpected and inconvenient times, like that time Wendy who does my nails asked, “Where’s your ring?” and I had to wipe away the tears with tinfoil on my fingernails. Wendy awkwardly pet my forearm in support, but I couldn’t even feel her touch through my cocoon. I couldn’t feel anything except for my own emotions.

I felt them hard. Day in and day out I felt my heart sink into my stomach and just chill there like undigested gum. I buried myself in my covers and sobbed uncontrollably until it turned into anger and I wanted to SCREAM, “LET ME LIVE! LET ME BREATHE!” I crumbled onto my shower floor in guilt for hurting someone I loved, and even more guilt for not saying something sooner. I faced enlightening realizations about what our relationship really was, and what it wasn’t. There were days I couldn’t even function and all my friends thought I’d lost my phone. I’d stare out to the universe in silence when I just felt totally, completely empty. Whenever I felt a *glimmer* of happiness, it was quickly overshadowed by self-doubt, “Shouldn’t I be sadder? What’s wrong with me? Am I heartless?” … and the merry-go-round of emotions continued, round and round and round.

I know you have to fully feel the pain before you can let it go, so I rode that ride of emotions so many times it became clockwork, predictable even. Eventually, it started to get a little boring. That’s when I started treating myself like my own best friend (I mean, I had to entertain myself.) I learned to process; I learned to reconcile; I learned to forgive, and finally, the ride didn’t control my life as it did before. The pain would come and my emotions would pass through, and I could hop off the ride for hours and even days at a time.

Alone in my cocoon, I developed a deep relationship with myself

Alone in my cocoon, I developed a deep relationship with myself. Without outside influence, I saw clearly what I really want and who I really am. I had beautiful moments of complete and utter honesty with myself. I discovered strengths that lay dormant deep inside of me. I was happy, and all my happiness came from inside of me, not from another person.

I couldn’t believe how resilient I was! I felt fucking indestructible… like if I got through this, I can get through ANYTHING. Yes, I was alone, but I wasn’t lonely. I’d grown and changed and there was enormous strength in my solitude. I’d never felt so whole. I’d never loved and valued and respected myself so much. Call it a metamorphosis; I was ready to emerge from my cocoon.

Solitude is an achievement. It has to be practiced and it has to be learned.

These days, nothing feels better than waking up alone in my king bed. I’m complete, I’m free, I’m empowered. I love my own company, and there’s truly no greater luxury than that.

It’s easy to be happy when we rely on others’ love, support, and care. It’s much more difficult to be happy purely based on the fullness of your own presence. That’s why loving solitude is an achievement. For most people, it has to be practiced and it has to be learned. You’ll be uncomfortable, sad, scared even. But only in solitude can we see our true, unadulterated selves. That’s why I recommend that EVERYONE get comfortable with being alone – either by being single, living alone, or traveling alone. It’s scary, I know. But everything you desire is on the other side of that fear.

Keep these things in mind on your journey of solitude:

  • Some days are better, some days are worse. Some days you’ll look in the mirror and see a goddess, and some days you’ll see a hot mess. Try your best every day and whatever kind of day you have, when it’s over, be done with it. You did everything you could, so let it go and start fresh again tomorrow.
  • Start each day with a positive mindset. As soon as you wake up, take a sec to be grateful that you are alive and healthy and live every moment of your day appreciating the blessing that it is. Just enjoy where you are right now. I also suggest repeating an empowering mantra to yourself.
  • You’re gonna figure this shit out. Just think back to every other trying time in your life and how you survived that. You’ll survive this too (and what if you thrive?)
  • If you’re newly single:
    • You might feel like you can’t even breathe on your own, and it sucks feeling so infantile and vulnerable. That’s WHY you’re doing this: so you become strong enough to breathe on your own. Being single is a luxury because you can focus 100% of your energy on yourself rather than your mate.
    • It’s ok to miss them. It’s ok to remember and cry, or remember and smile, or remember and get angry. Be grateful for the time you had together. It’s ok to hate them and love them and it’s ok to somehow feel both at the same exact same time. It’s ok not to think about them at all; it’s ok to be ok. It’s ok to love again. It’s ok. It’s all ok.
    • As time passes, you won’t forget. Instead, your memories will become clearer in retrospect. Your delusions will drift away one realization at a time until it’s painfully obvious why things didn’t work out. Cherish the good memories and forgive the bad. It will make you grow and be a better partner in the future.
  • It’s normal to feel lost, so embrace the uncertainty! When nothing is certain, anything is possible.
  • Transformation is painful but the pain is a gift; there’s tremendous growth in the pain. All the pain you feel today will be the strength you feel tomorrow because you got through today. You’re not falling apart, you’re falling into the new you.
  • Don’t rush the process; enjoy it. Bask in the beauty of becoming a new you. Sit alone under the stars and allow yourself to wonder, dream, dare. Let life surprise you!

In the absence of others, you’re immersed in nothing but your own presence and choice. You’ll know when your journey of solitude has paid off when one day you wake up elated just to be in your own company. For me, I knew when that little voice inside my head said, “That’s it. That’s why I’m here.” My vision came into focus, my heart was content, and my passion was on fire. I knew without question who I needed to be. I knew where I needed to go next, without judging myself for the past because I was at peace with it. I had fallen in love with myself.

When you’re in love with yourself, living alone is easy. Actually… IT’S FUCKING AWESOME!!!!! Here are just a few of the things I love about living alone…

My top 10 favorite things about living alone:

  1. All I do is whatever the fuck I want. But naked.
  2. I have an entire king bed ALL TO MYSELF. The size is sooo unnecessary but that’s kinda why I love it. It feels indulgent. It’s just for me. (Funny how that same king bed that used to remind me of my loneliness now feels like a luxury!)
  3. All 3 closets are MINE ALL MINE. ‘Nough said.
  4. I only watch my fave shows (Bravo) and listen to my fave podcasts & music at max volume. Sometimes I just play the same song on repeat for hours (ok, a lot of times.)

    brains over blonde living alone meditation

    A little slice of meditation heaven in my apartment – just for ME! Jade Yoga Mat | Moon Print 1 | Moon Print 2

  5. I get to decorate to suit my whims and let the creative juices flow (Black ceiling? Check!) My place is 100% ME and it makes me SO happy.
  6. I nurture myself. I create my own routines. I take baths. I meditate (I even created a yoga & meditation area in my apartment!) I buy myself flowers. I write every day. I have my own rhythm.
  7. I’m totally responsible for myself. I’m not dependent on anyone, I’ve learned new things, I’m self-sufficient, and I’m confident in my abilities.
  8. I choose who I spend my time with: nourishing and flourishing people. I make the effort to invest in creating and deepening friendships that matter. Then, I come home with a fresh appetite for being alone. (I used to be afraid of being alone. Now I’m afraid of being in the company of people who drain my energy. I’m v intentional about who I spend my time with.)
  9. I’m spontaneous. I embrace the unknown. I look inside; I explore; I truly wonder. I trust myself. I fly by the seat of my pants because I’m only responsible for myself. I don’t feel guilty for doing what’s best for me.
  10. I’m NEVER bored alone. I love being alone in my own little world with my own thoughts, defining my dreams.

Dope, right? I’m complete alone. (Paradoxically, we attract healthy relationships when we’re complete alone, because whole people attract whole people. But I’ll never be immeshed with anyone again – I’ll be always be whole, single or not.) Embracing the woman I’m becoming is what makes me happy.

I’d be remiss if I didn’t mention that my new life cost me my old one. I still think about my old life and mourn all that I lost to find the new me. Loss is painful, but saying goodbye to old versions of yourself opens you up to endless possibilities. I hate to admit it, but I limited myself in my last relationship. This next level of my life demands a different, brand new, version of me.

I know I’ll break again, but I’m not afraid of breaking anymore

I know I’ll break again, but I’m not afraid of it anymore. I’m not afraid of losing myself Alice-style in a wonderland of madness. I’m not afraid to give up the good in order to go for the great. Why? Because I know I’m strong enough to push through the fear of change and unlock magical possibilities. I know that if my life sets fire and I have to start over in a pile of ashes, I can build something even more beautiful; I’ve done it before. And I love that process of stretching myself to build something new.

When I think of the “me” from just a few months ago (a tear-drenched fully-fetal hermit), I beam with pride because I know how hard I fought to get where I am now. I want my future self to look back at who I am at this moment and feel the exact same way, because knowledge, growth, and experience are BOUNDLESS and I plan on evolving every day for the rest of my life. So, to my future self: I’m grinding, I got this, I got u.

I think most people are afraid of being alone because they’re afraid of what they’re capable of

I think most people are afraid of being alone because they’re afraid of who they really are and what they’re truly capable of. I think they’re afraid of the pain because they don’t know how strong they are. I think they’re afraid of the growth because it’s hard work and it’s unknown and it requires loss. I suggest you do the work. It’s not going to be pretty, but the payoff is priceless.

So, you have two choices: turn back to safety, or move forward into the unknown alone. What will you do, little caterpillar? Are you ready to become a butterfly?

brains over blonde live alonebrains over blonde live alonebrains over blonde live alone

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  • AriannaNovember 26, 2018 - 7:32 pm

    You inspire me every single time I see or read one of your posts. Thank you for all that you do and please never stop doing what you’re doing! You’re helping so many women I am sure of itReplyCancel

  • MaggieNovember 26, 2018 - 9:52 pm

    My friends and I literally created a group text thread just to discuss your amazing posts because we’re always so inspired by them and want to talk about them after! Wanted to tell you because I feel like you would appreciate that 😉 I teared up reading this post it’s so beautiful.ReplyCancel

How To Use Design & Decluttering To Make Your Home Your Sanctuary

Not to brag or anything, but every single time I walk into my apartment I’m fucking STOKED. It’s my sanctuary. It feels like a haven specifically designed to make me happy and, well, it is. And it does.

This didn’t happen by accident and it def didn’t happen overnight; I designed my living space intentionally and methodically and it took a lot of time and work and love and care. I spent the first three months in my apartment living in an unfurnished space. I slept on a (mostly deflated) air mattress for a while, and my bed only arrived last week (the black velvet upholstery and brass modern legs were well worth the wait tho.)

brains over blonde home design

I may be a flower child trapped in an entrepreneur’s body, but living like a drifter in my own apartment wasn’t the dream. It was, however, the plan.

Sometimes even I have to remind myself that just FOUR SHORT MONTHS AGO I was engaged, living with my fiancé, and anticipating my wedding like a ticking time bomb. When I called off my wedding at the end of June, my entire life as I knew it exploded in my face. I was grieving, in shock, disoriented, and alone. Oh, and homeless.

It was SO tempting to move into the first apartment I saw and furnish it overnight so that my glass of rosé could be a LITTLE less full, but I knew that waiting to find the right place would set me up for success during an incredibly trying time. So instead of signing the first lease I laid hands on (for a studio in West Hollywood that was totally not me), I moved into a stranger’s guest room. I slept on a couch next to a life-sized Barbie doll and went to apartment viewings every day for a month. It was uncomfortable and exhausting. It would have been a huge relief to cross “have somewhere to live” off the list asap, but my apartment wasn’t something I was willing to settle on, because it’s my home. And how you feel in your home really matters.

How you feel in your home really matters

If you’re currently shopping around for a new place, be patient. Don’t force it. I stayed patient because I believed I had the power to walk into a place and just KNOW that it was “the one,” and that’s exactly what happened. The moment I walked through the front door of my now home, it was game over. This is so cheesy, but I literally twirled around and thought, “this is where I’m going to build my EMPIRE!” After I signed the lease I sat on the floor Facetiming family and friends for 2hrs bc I didn’t want to leave. It just felt RIGHT. Issa vibe, ya know?

brains over blonde home

This apartment had everything I was looking for on paper, but it also had an energy that felt perfect for me at this time in my life. Every space has an energy, and it’s essential that the vibe feels right to you.

If you’re already living in a place where the energy doesn’t feel quite right, don’t panic. You can shift the vibe of your place by making it your own with design and decluttering (but you’re also gonna wanna get some cleansing sage and crystals OBVIOUSLY.)

Donate before you decorate

Before you buy ANYTHING, it’s time to get rid of stuff. I hate excess and LOOOVE getting rid of things, so I can be pretty ruthless about this, but I guarantee cleaning out stuff you don’t need will IMMEDIATELY improve your life. In my experience, once you choose to get rid of something, you don’t miss it.

Here are my 3 tips for decluttering your nest:

  1. Take inventory every 3-6 months. I used to have a rule that every six months I’d get rid of anything I hadn’t used in the past six months. Now that I live in LA and the weather basically never changes, I get rid of anything I haven’t used in the past THREE months. I don’t worry about things I might need “one day.” I don’t hold onto ANYTHING that doesn’t fit. If I ever end up needing blue glitter again, I’ll just buy some.
  2. Let go of the past. When I called off my wedding, I left my old apartment (including all the furniture that I bought only a year ago) to my fiancé. I did this partly because it’s what he wanted, but mostly because I knew holding onto the past would only hold me back. I was evolving, and I wasn’t trying to replicate my old home; my home needed to evolve too. It’s time to get rid of anything you associate with negative past experiences or people. You are moving FORWARD.
  3. Less is more. We’re busy so stuff piles up everywhere, which stresses us out and makes us even busier. If you hold onto clutter, your life will FEEL cluttered. Every unnecessary possession is an unnecessary burden for you to bare. Give yourself FREEDOM from the things you don’t actually need. It feels good to be light and lean. Simplicity gives you space to BREATHE.

When we clear the excess from our lives, we literally make space for new beginnings. So pick a day, pick a time, put it on your calendar, and TASK BATCH THE SHIT out of decluttering your space. Personally, I prefer the big black trash bag method. I label bags “TRASH,” “SELL,” or “DONATE,” and never look back. Trust me, it will feel so good to unload and LET IT GO. You’ll not only make space for something new, but you’ll also make space for YOU.

brains over blonde home decor

Why does home decor even matter?

Because this is your H-O-M-E. It’s the place where you live, eat, sleep, bathe, cry, decompress, work, entertain, dream… basically some of the most important things you will ever do in life will be within those walls. Do you want to walk into them and feel dull and uninspired? Or do you want to feel happy and at home?

A well-designed home demonstrates care, well-being, personality, and ownership. The design process itself helps you discover and develop your own tastes. If you do it right, there will be no space better suited for you than your own home.

When I first stepped foot in my new apartment, it was like a blank canvas. I saw the story of my future, of my business, and of my life, just WAITING to be painted. And I got to be the artist (which was fantastic, bc I’m obviously OBSESSED w expressing myself…lol.)

I have very specific tastes so living alone for the first time and getting to design a space SPECIFICALLY FOR ME was the DREAM. I am a CONTROL. FREAK. (can u tell?) The idea of relinquishing even the slightest bit of control to a professional designer made me feel woozy (or maybe just drunk from all that rosé.) Then I realized, maybe an interior designer could take a couple sips of the rosé for me….

Interior design is more accessible than you think

I met Havenly‘s co-founder Emily Motayed in a Wharton class while I was deciding between business schools. We hit it off and she generously invited me to tag along to her entrepreneurship club meeting, where I learned all about her interior design startup, Havenly. Sitting on my living room floor surrounded by unpacked boxes (torture for my OCD), I decided to reach out to Emily.

Not gonna lie, I was skeptical that online interior design was any good, but I was desperate and drunk off rosé so I decided to give this Havenly thing a whirl. I was convinced whatever designer got stuck was me was going to HATE me. I’m picky and opinionated af. I browsed through Havenly’s stylist profiles (organized by aesthetic) and found an intriguing potential victim designer: COURTNEY.

brains over blonde havenly

Havenly is offering B/B readers 20% off design packages with code BRAINSOVERBLONDE!

I pulled up her profile, browsed her portfolio, and fully STALKED her Pinterest and Insta (duh). I thought, “HOLY SHIT, is this girl READING MY MIND?” She’d posted the EXACT same images I had on my Pinterest board. She had a serious aversion to color. And like me, it appeared she’d list “marble” as one of her sexual preferences. Maybe this could actually work.

I planned on releasing VERY LITTLE control to Courtney, obviously. I know what I like and she was there to assist with idk… measurements and budget tracking and stuff. Duh. I started filling out Havenly’s “My Room Profile” for my living room:

“BLACK&WHITE, neutrals, & metallics. I LOVE MARBLE. & hides, fur, leather. feminist, strong, neutrals, edgy, modern. Kardashian vibes but not too girly. I like modern, Scandinavian, & a hint of glam. Everything from CB2 is very much my vibe. I also live on the beach & like tropical plants.”

Obvi I included an excessive number of Pinterest boards, layouts, and details in my profile. I then spent hours making a wishlist of every single product I already knew I wanted, complete with my personal commentary on each one. God, I’m a psycho.

Courtney presented me with three initial designs, and I gave my (over-the-top explicit) feedback. She didn’t hate me after (at least she hid it well.) From that point on we were totally on the same page. Courtney just… got it. She got ME. She wasn’t there to impose her own preferences on me, she was there to help me bring my vision to life. Which wasn’t easy, by the way, bc I didn’t just want my place to look pretty* (*and by pretty obvi I mean my exact combination of masculine and feminine), it also had to have something to SAY. About me, about my mission, about my perspective on the world. (I don’t ask for much.)

We joked that I was one of the more “involved” clients that she’s ever had, but Courtney didn’t miss a beat. She picked up what I was putting down, and before long it was as if someone implanted a little nugget of my brain into Courtney’s. We’d be working on something, like picking out my living room rug, and literally both link to the SAME RUG AT THE SAME TIME. INCEPTION!!!

Anyway, I started to realize I could *gasp* trust Courtney with the creative aspects of bringing my vision to life. Again, THIS IS V HARD FOR ME. LIKE V V V HARD. But Courtney kept surprising me. Like when she found these Z Gallerie OMBRE. MONGOLIAN. PILLOWS. LIKE ARE U JOKING I HAD TO HAVE THEM OBVI. And if it weren’t for Courtney, the Fy star-eyed print above my Article leather couch would totes by in the middle instead of on the right (and like how boring would that have been?!)

One my fave things about Havenly is that you can chat with your designer all day every day AIM-style. Of course, it wasn’t long before Courtney and I were texting and calling each other like we’d been bffs for lyfe. Courtney was even in my dream one night (not a stalker I promise), and we’re actual IRL friends now. We’re working together beyond just my living room (she even helped me think through my tattoo placement!)

So ya, online interior design 100% exceeded my expectations. I’m THRILLED I used Havenly to help design my sanctuary. The design package costs are a DROP IN THE BUCKET (& they’re offering 20% to B/B readers with code BRAINSOVERBLONDE) – and the results speak for themselves. Courtney has the eye. Well, she has a similar eye as I do, which I obviously like. Or maybe she’s just really great at adopting the eye of all of her clients and I’m not special at all (TELL ME IT’S NOT TRUE COURTNEY!)

It’s been three months since I moved into a new apartment, and I can finally say I’m settled and it feels like home. It makes me feel motivated, energized, calm, and happy. The atmosphere sets the exact mood that I want at this time in my life. Sounds awesome, right? NOT GONNA LIE, IT IS. If you’re more of a DIY kinda gal, here are my 5 steps for designing your dream space.

Here are my 5 steps for designing your dream space:

1. Create a vision board

I’m obsessed with using Pinterest for creative brainstorming. (You can even use the Pinterest Chrome extension to pin any image on the Internet!) I gather everything that inspires me around a certain idea – be that images, graphics, quotes, whatevs – and pin it to a board. Then I started tightening it up until I have ~30 pins that really represent what I’m going for. Here’s my Pinterest board for my new apartment. I didn’t purchase any of these exact items, but the mood and atmosphere are represented perfectly. Of course, magazine cutouts and poster boards are fun too!

Before you start pinning, ask yourself:

  • How do you want the space to make you feel? (In terms of vibe, mood, & style.)
  • How do you want the space to function? (What’s the purpose of this room? What will you use it for? How will you spend time in it?)
  • What are you trying to express? (Your home design should represent who you are. It will communicate your personality and what matters to you to others too!)

2. Measure your space

I can’t emphasize the importance of measurement enough, especially if you’re ordering pieces online. Just because you love a piece doesn’t mean it will fit well in your space. In my opinion, the worst thing you can do is overcrowd your space.

Measure EVERYTHING (floors, windows, ceiling heights, counters, etc.) and decide on a layout for how you want the space to function. Then select pieces that fit your space physically (always read the dimensions when ordering online!)

I used the free app Plan My Room to get a cursory feel for spacing. Then, I marked the dimensions of big furniture pieces on my floors with blue tape and walked around to get a sense for the feel and flow. And speaking of big pieces, you’ll want to pick those first.

3. Pick the big pieces first

The first two furniture pieces I picked were from Article. If you haven’t heard of Article before, it’s like the Glossier of furniture. Basically, Article cuts out all the middlewomen (wholesaler, retail, salespeople) and sells directly to the consumer, meaning you get a much lower price. I love efficiency so much.

I drool over Article’s leather pieces (and prices), so I obv had to have this charcoal leather couch. I mean.

OMGGGG that couch is so buttery & delicious like omg. I sink into it a lot. Like a lot. And it’s only going to get better w age. So that was settled.

The second piece I picked out was that dope floor lamp (also from Article) for a few (obvious) reasons: 1. it makes a statement 2. it’s my happy color 3. IT HAS A MARBLE BASE. Duh.

Article’s delivery is super fast and convenient (they deliver everything personally, and even assembled my lamp for me!) It couldn’t have been easier. For a while, I only had those two pieces. I started to envision the smaller pieces around them. My couch and lamp were black and pop beautifully against lighter colors – so everything around is white and blush (omg, I’m such a color deviant). Everything from the coffee table to the art print sizes was selected in reference to the size of the couch.

4. Set your focal points

Where does your eye drawn when you enter the room? That’s the main focal point. If you put your big pieces there (for me it was my couch and art prints), it will anchor the room and create balance.

But great design is entertaining enough that your eye never settles in just one place! I like to have focal points EVERYWHERE – and a lot of that is in the details.

brains over blonde home decor details

5. Add the details

It’s SO tempting to go walk into CB2 (my fave) and just go wild picking out every single accessory before your place is ready. DON’T DO IT!!! Accessories are accents that draw the eye where you want it to go – and they should be the LAST thing you pick out.

Like with furniture, it’s essential that your accessories be the right proportion. Don’t over-accessorize (we hate clutter); choose a few quality pieces over quantity. Not everything has to “match” (combine & layer textures, colors, etc. Have fun with it!)


Even the smallest details in this space were selected with great love and care. There’s literally not a single item in here that I don’t LOVE. If I don’t love it, I got rid of it. This is my sanctuary, and I don’t have space for anything I don’t love. I keep my life finely edited.

Having my place just the way I like it makes my life easier, better, happier. You know what doesn’t make your life easier? A randomly designed home (or even worse, a cluttered home.) You spend a lot of time at home, design it FOR YOU. I’ll leave you with one of my fave quotes:

“Your home should tell the story of who you are, and be a collection of what you love.”

-Nate Berkus

(Oh & BTW, this is just my living room area 😉 – there’s a lot more to come… stay tuned!)

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  • BrookeNovember 13, 2018 - 1:01 pm

    I’ve really been wanting to try out one of the (many) online interior design companies out there but I had no idea which one to choose! I’m definitely going to try Havenly now. Hopefully I get paired with someone I love as much as you love courtney!ReplyCancel

This is 29: Six Things I Learned In the Past 365 Days

brains over blonde 29 bday

🦂Explains a lot, right? ♏️ [Product details at the end of this post!]

Tomorrow’s my 29th birthday, so I reread the post I wrote a year ago when I turned 28 entitled “The Wisdom of your Late 20s.” Lol. Little 28yo wise ass me had NO IDEA how much I would learn and grow and change in a year. If I could sum up this year in one sentence it would be: “Welp, that didn’t fucking go as planned.” I can’t believe I had the audacity to preach late 20s “wisdom” on my 28th birthday.

I cringe as I read that post, but I’ll never take it down. Just like I’ll never take down my post about planning the wedding that never happened or my post on Forever 21 bodysuits from back when I was still defining my brand and apparently thought I was a pseudo fashion blogger (again, lol.) My parents love to remind me that “THE INTERNET LASTS FOREVER,” so why wouldn’t I take down these posts that no longer represent who I am? Because they tell the story of where I’ve been and remind me how far I’ve come.

I’m imperfect. I’m constantly growing and evolving and I may make mistakes and change my mind as I learn and grow. And growth is beautiful. So I’m not going to erase the traces of where I came from (and what made me, me.)

So this birthday I’m not going to pretend I’m a 29yo shaman that knows everything about the “late 20s.” But I am going to take the opportunity to reflect on everything I personally have learned in the past 365 days of my life (& I encourage you to do the same!)

6 Lessons from my 29th year on this planet

1. There’s so much I don’t know

There’s so much I don’t fucking know. My god, I sounded like such a know-it-all last year. Lately, I’ve come to realize that there aren’t many things we humans actually KNOW. Last year, I “knew” I was going to marry my ex and buy a home next year and have babies a few years later. Welp, we all know how that turned out.

Wanna know a rly good way to find out what you don’t know? Share your entire life on social media and put your opinions on display for people to analyze and judge and critique. The B/B fam isn’t a bunch of average Jills. You guys are smart af. I learn something from you literally every. single. day. In order to do that, though, I have to be open to different perspectives. I have to be willing to change my opinion when I get new information. I have to accept and acknowledge when I’m wrong. If you’re anywhere close to as stubborn and opinionated as I am, that’s not always an easy thing to do. But if you don’t, how will you grow?

So be a curious cat. Ask questions. Don’t just be open to other perspectives, SEEK THEM OUT. Don’t get too tied to any one belief and always be prepared to let go of what you once thought you knew.

2. Trust yourself

My friends who have known me the longest always joke that I’m a “little bit psychic.” Sounds nuts I know BUT I MEAN HONESTLY I HAVE THE TRACK RECORD TO BACK IT UP. Except that what we once jokingly labeled my “psychic ability” I now realize is just my intuition (lol). It’s that little voice inside that we all have, but too often don’t listen to. We let the voice get muffled by outside influences and expectations. This year I learned to silence the noise and really, really listen to my inner self. Even when it was fucking hard. So hard that it nearly broke me. It shattered my worldviews and the life I had planned for myself. But once I finally listened to my inner voice, I grew more in a few months than I had in years. I was happier, even if it was harder. Now, I trust myself and take time every day to meditate* and tune into that inner voice. In fact, “trust yourself” has become my new mantra. *I’m ALL about the Headspace app btw.

3. You are only responsible for yourself

If you were a fly on the wall in my therapy sessions, you’d know “you are only responsible for yourself” is the lesson my therapist is drilling into my head over, and over, and over again. I haven’t mastered it yet, but I’m working on it.

All my life, I’ve taken on other people’s happiness as my responsibility. Lots of women do this. When I called off my wedding, my biggest concerns were 1. my ex’s feelings 2. my friends/family’s feelings. WHAT ABOUT MY FUCKING FEELINGS? The idea that I would go forward with a wedding I was unsure about because I was worried about OTHER PEOPLE’S FEELINGS is ludicrous (btw, I just tried to spell that as “Ludacris” like the rapper, lolol.) But I couldn’t see that, because I felt responsible for other people’s happiness.

By taking responsibility for other people’s feelings and happiness, I was actually doing them a disservice. My ex deserves to marry someone who is 100% sure.

You and your needs are valid. Your feelings are valid. And they should be your top priority. Btw, no one else is responsible for you either. So be responsible for your own happiness first.* (*Although I’m sure maybe when I have kids I’ll say the opposite – always put them first. Who KNOWS all the ways I’ll learn and grow after that life change! But I digress….)

4. Take care of your skin

brains over blonde skincare no makeup


I used to think skincare was something I’d worry about when I “got older.” I mean, I guess I am older now, but whatever. This year I got kinda obsessed w taking care of my skin; it’s the most important part of my beauty routine. I’m not shitting you, I see a HUGE difference. I look younger than I did last year, and it’s not just the Botox.

Your skin is a living breathing organ (your body’s largest organ, in fact), and it absorbs every little thing you put on it. So, like, maybe u shouldn’t slather toxic chemicals on your face and rub aluminum deodorant* on your armpits (RIGHT OVER YOUR LYMPH NODES). *I highly recommend Kopari’s delicious coconut deo instead!

Start w the basics: TAKE OFF YOUR MAKEUP* & wash your face morning & night w toxin-free face wash (that means NO BAD STUFF aka 100% vegan, cruelty-free, paraben-free, sulfate-free, gluten-free, fragrance-free… yes I sound a lil psycho but I’m 100% serious.) *Patchology Clean AF wipes are my fave for makeup removal. For face wash, I’m obsessed w the 3-step routine from Bioclarity, but you guys know this. I also exfoliate with a Clarisonic face brush.

But if u rly wanna be a skin #overachiever (or psycho) like I am, you gotta invest a good 20min in your skincare every day. Trust me, it’ll be worth it. And time is no excuse bc 1. u can multi-task while u face mask* (duh) and 2. when u take care of your skin, you don’t need to spend so much time on makeup. In fact, I almost never wear makeup anymore bc I love my natural glowing skin so much! Bare, healthy skin is so beautiful. *My absolute fave mask is La Mer’s hydrating mask (and ya, it’s expensive af so trust me I wouldn’t recommend it unless it was THAT GOOD. Plus, I tell myself I’m saving that money by never buying makeup.) I also LIVE for Patchology eye and lip gels (I keep these in the fridge for a cool lil treat) & Peter Thomas Roth Water Drench for hydration. I use Benefit’s Porefessional primer to mask my pores so when I DO wear makeup, I don’t have to wear much.

Oh, and remember that Baz Luhrmann song “Wear Sunscreen?” Turns out that advice was legit. I always hated the oily consistency of sunscreen (plus I’m allergic to most kinds), but Supergoop sunscreen is invisible & changed my LIFE. Ugh, I sound like my mom right now, but she was right.

We invest our money, we invest in our careers, but not enough ppl invest in their skin. Treat it right so your true beauty can shine through. Your future self will thank you.

5. Don’t make assumptions

You never fucking know what’s really going on in other people’s lives. My guess is only 1 or 2 people in your life know what’s really, really going on with you (if that). So don’t pretend you know what’s going on with other people.

After I told my parents I was thinking of calling off my wedding, I took an excruciatingly emotional drive from Palo Alto back down to LA. I cried the whole way. The cat was out of the bag and I was smack dab in the middle of one of the lowest lows of my life. I pulled off on the grapevine to get gas, and there was a long convoluted line at the single gas station. A woman cut me off, pulled in front of me, and then rolled down her window, leaned out, and yelled “YOU FUCKING BITCH!” It’s kinda funny now that I think about it, but in that moment it was devastating. I pulled to the side of the road and started bawling my eyes out. I’M NOT A FUCKING BITCH. HOW DARE SHE. IF SHE ONLY KNEW WHAT I WAS GOING THROUGH RN. HOW COULD SHE BE SO MEAN?!

Then I realized, I don’t know her either. I mean honestly who the fuck knows what was going on in her life that day. I of all people should have understood that. So I let it go. Instead of assuming SHE was the bitch, I assumed she was having a terrible fucking day too. It wasn’t personal. It wasn’t about me at all.

I’ve taken this lesson with me when trolls leave mean comments/DMs on my Insta. I have no clue what they’re going through or what their life circumstances are. Remember that. It’s probably not about you. It’s not personal, so don’t take it personally.

We assume so much about other people based on tiny little glimpses that we get into their lives. Rather than giving people the benefit of the doubt, we extrapolate and project what we THINK WE KNOW onto who they are as people. Those assumptions can get us in a lot of trouble. They cause us to misjudge people. Don’t make assumptions. The only assumption you should make is that you have no idea.


If you follow me on IG, you know that I say “do you” and “bring the realness,” like, a lot. Here’s why. When you put yourself out there, the REAL you, the universe rewards you.

First of all, you’ll be happier. Faking it is exhausting. We all have enough going on already, we don’t need to add pretending to be something we’re not to the list.

Second, being real will attract the right people into your life. You never know who will love and connect with who you REALLY ARE until you show them who you really are. This means you also have to KNOW and ACCEPT who you really are. Own it. Yes, this makes you vulnerable. But vulnerability is what makes you human, and it’s the central part of human connection. Vulnerability allows other people to relate to you emotionally, and emotional connection is how you build relationships.

This year Brains over Blonde has given me the opportunity to be me and do me at a much larger scale. Putting myself out there is scary (especially on the hard days, and trust me, there have been some rly hard days this year), but the juice is worth the squeeze bc it’s allowed me to bond and connect with all of you. It’s allowed me to build new relationships all over the world. So take the risk, do you, and GO THERE with people.

This year B/B will be all about being real.

My birthday post from only 365 days ago reads so cheesily to me now. I thought I was sooo self-aware and real, but I wasn’t taking a lot of risks. At least, I wasn’t being real to the extent I am today. And I will never ever ever stop being real. My realness is the reason I’ve learned SO MUCH in the past year. I’m so much wiser than I was even five months ago. I’ve learned to trust myself, to ask for help, to change, to put myself first, to live my LIFE. And to live it MY way.

I plan on learning and evolving every single day until the day I die. That’s part of the reason I love getting older; because I get just a little bit wiser. People often joke that women stop celebrating birthdays at 29 and lie about being 29 for as long as they can pull off. But that’s a load of crap; DON’T BUY INTO IT. I can’t WAIT to see what “wisdom” my 30th year brings.

Obviously, I don’t have it all figured out. I would LOVE to learn from all of you (& for all of us to learn from each other!) WHAT HAVE U LEARNED IN THE PAST YEAR? Plz share your wisdom below!

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    When It Comes To Live Experience, Has Instagram Become The Event Itself?

    So I went to the Veuve Clicquot Polo Classic this weekend and by far THE MOST INTERESTING thing about it to me was that it was 90% about Instagram (and like 2% about polo). Everything (I mean EVERYTHING) was Instagrammable. The Veuve champagne carrying cases, the chic orange bags, the displays and Instagram stations that ppl were waiting in line in for HOURS to take IG photos in front of. Even our giant Jenga tower got knocked over by an Instagrammer trying to pose with one of our perfectly millennial pink blocks.


    [Outfit deets below]

    Now, obvi I love Instagram. It’s a huge part of my business. Plus, it’s great for forming and maintaining relationships… & it’s just fun. But any of my friends will tell you I NEVER have my phone out while we’re hanging out. I’m present and in the moment (that’s why I’m so slow with texts too SRY PPL). I thought the Veuve event would be all about socializing with friends, but it was essentially a circus of perfectly curated photo opps. It’s genius for Veuve’s brand – they’re getting BEAUTIFUL free user-generated advertising content (just check out the hashtag #veuveclicquotpoloclassic) – it gets them thousands of influential people boasting the Veuve brand to anyone with a phone… for free.


    I refused to wait in any lines for any of the “official” Instagram experiences, but the Veuve brand was brilliantly part of every backdrop, so any photo you post – ppl would never have to guess whose event it was. Trust me, I can appreciate a well-styled IG pic (it’s part of my biz after all… & I just had to get a pic with these well-clad lads above I mean they fit my aesthetic perfectly). But this pic took 30sec and then I put my phone away. Bc I wanted to enjoy and experience and my friends and the EVENT.

    And then I realized… taking photos WAS the event.

    I wondered what the girl awkwardly gazing at her own shoulder swaying her hair back and forth for 10min in front of a halo of Veuve orange Hawaiian flowers thought she was doing at the event. When her friends texted her and asked what was she was up to that day did she say, “I’m at the Veuve Polo Classic” or “I’m Instagramming?” Is there a difference?

    Instagram is becoming the event itself

    It’s apparent that live events (sports, music, festivals) are less about the EXPERIENCE than they once were, & more about the shareable engagements. So much so that entire businesses are popping up (like The Museum of Ice Cream, Color Factory, and 29 Rooms) for the explicit purpose of creating the ideal shareable moment in a dream-like room w optimal lighting. Events are a business like everything else, and consumer-generated content is fantastic for brand-building. I expect the future of events to look a lot more like The Museum of Ice Cream.

    How much do we want this “made-for-Instagram” culture experience to dominate our world? Do you see the ideal IG backdrop as advertising, or as art? (Btw, top artists are paid big money to design these branded selfie experiences for you!) I see it as art, but not as mutually exclusive, and potentially detrimental to how we experience things IRL.

    How does social media affect your event experience (pos or neg)? Is the event itself still the experience? Or is the experience the filtered image you post to your followers?


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